Forging a new path...

The startup world is in the midst of massive upheaval - spurred on by AI, a dynamic capital environment and an increasing focus on community-driven brands with unique distribution.

We are operators that help founders navigate this changing landscape of startup growth.

Second Rodeo was founded to solve a major gap for early-stage teams - they're too early for full-time, experienced hires but need the strategic and executional support to take the next step.

We provide experienced, hands-on leadership to early-stage teams as they crystallize product-market fit and expand into company-market fit.

Second Rodeo is a partnership between Andrew Johnston, Bremner Morris and Patrick O'Neil who have each scaled a number of breakthrough brands as early teammates, advisors and investors. We are experts in go-to-market execution for breakthrough brands and community-driven businesses. You can learn more about the companies we have worked with here.

We provide our expertise and execution in exchange for revenue share and equity allowing founders to maintain organizational and fundraising optionality.

Second Rodeo works alongside founders as an extension of their leadership team to architect a lasting, scalable company - only winning when the company wins.